The deal will allow the studio’s executives to use Cinelytic’s predictive technology to make decisions about a film’s casting, production, marketing, distribution, and more. On Wednesday, Warner Brothers, the studio that released bombs last year called The Kitchen and The Goldfinch that you’ve never heard of for a reason, announced a partnership with a Los Angeles-based company called Cinelytic that will ideally prevent such bombs from ever carrying the iconic WB logo. Hollywood history is littered with multi-million dollar flops like these, and countless others, that killed careers, sank studios, and drove (admittedly tiny) audiences away disgusted.
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